We examine in the manual the main issues of marketing in the information economy and the application of marketing tools in the information society. The manual includes research on marketing issues, including the application of Internet technologies in marketing, and the issues of brand management in the information economy. Compliant with the Federal State Educational Standard of Higher Education The manual is recommended for students of higher education institutions, studying marketing and branding, and for students of economic specialties. The manual can be also useful for graduate students, researchers and marketing experts.
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