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Development of Co-branding Project Positioning Concept


Ivan Podolyak
(about the author)

Podolyak Ivan Dmitrievich – Senior Lecturer, Chair of Management, Siberian Institute of Business and Information Technologies

Published in:
Creative Economy
– № 10 / October, 2012



Keywords: co-branding, co-branding projects, marketing tools, positioning, strategies of positioning


Citation:
Ivan Podolyak (2012). Development of Co-branding Project Positioning Concept. Creative Economy, 6(10), 136-139. — url: http://bgscience.ru/com/lib/935


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Abstract:

Co-branding projects become more popular in conditions of competition improvement and difficulties of companies entry to new markets. They allow partner-companies to develop business and to cover new niches. However positioning of such joint projects has particularities that are under author’s consideration.







References:
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