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Regulation of direct marketing


Nadezhda Shalina, Sergey Ivanov
(about the authors)

Shalina Nadezhda Viktorovna – Senior lecturer of economics and management, Subsidiary of Volga-Vyatka Academy of State Service, Kirov

Ivanov Sergey Aleksandrovich – Dr. of Econ. Sci., Professor of economics and management, St. Petersburg State University Fire Service EMERCOM Russia

Published in:
Creative Economy
– № 5 / May, 2009



Keywords: direct marketing, direct marketing forms, mailing, personal selling, telephone marketing


Citation:
Nadezhda Shalina, Sergey Ivanov (2009). Regulation of direct marketing. Creative Economy, 3(5), 38-42. — url: http://bgscience.ru/com/lib/93


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Abstract:

Direct marketing, widely used in recent years abroad and in Russia, aims to obtain an immediate response from potential buyers and establish long-term friendly relations between companies and consumers. Sometimes, in order to realize products, salespeople forget about ethics and resorted to various kinds of abuses – from buyers irritating invasion of privacy and to unfair trade practices or even blatant deception.







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