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Regulation of direct marketing


Nadezhda Shalina, Sergey Ivanov
(about the authors)

Shalina Nadezhda Viktorovna – Senior lecturer of economics and management, Subsidiary of Volga-Vyatka Academy of State Service, Kirov

Ivanov Sergey Aleksandrovich – Dr. of Econ. Sci., Professor of economics and management, St. Petersburg State University Fire Service EMERCOM Russia

Published in:
Creative Economy
– № 5 / May, 2009



Keywords: direct marketing, direct marketing forms, mailing, personal selling, telephone marketing


Citation:
Nadezhda Shalina, Sergey Ivanov (2009). Regulation of direct marketing. Creative Economy, 3(5), 38-42. — url: http://bgscience.ru/com/lib/93


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Abstract:

Direct marketing, widely used in recent years abroad and in Russia, aims to obtain an immediate response from potential buyers and establish long-term friendly relations between companies and consumers. Sometimes, in order to realize products, salespeople forget about ethics and resorted to various kinds of abuses – from buyers irritating invasion of privacy and to unfair trade practices or even blatant deception.








References:
1. Botavina R.N. Etika delovyh otnosheniy: uchebnoe posobie po ekonomicheskim spetsialnostyam / R. N. Botavina. – M.: Finansy i statistika, 2004. – 206 s.
2. Kotler F. Osnovy marketinga / F. Kotler, G. Armstrong, D. Sonders, V. Vong. Per. s angl. – 2-e evropeyskoe izdanie. – M.; SPb.; K.: Izdatelskiy dom «Vilyams», 1999. – 1152 s.
3. Ksardel D. Pryamoy marketing : per. s fran. / D. Ksardel. pod red. S.G. Bozhuk. – SPb. : Izd. dom «Neva», 2004. – 128 s.

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