Aleksina Svetlana Borisovna – (Plekhanov Russian University of Economics)
The current state of commodity circulation in the FMCG market is characterized by increasing level of impact of federal trade networks on this process. This problem manifests itself at the level of regional trade. Often, the requirement to shift towards direct distribution of goods in federal trade networks causes a conflict of interest between manufacturing enterprises and partners-distributors of goods. The article reveals various scenarios for the development of distribution strategies for a major FMCG producer under increasing pressure from federal trade networks on the issue of a direct contract. The author conducts economic research and proves the negative impact of distribution partners on the economy, and ultimately the negative impact of the initiator of the shift towards direct commodity supply of retail trade networks. We suggest various scenarios to minimize the emerging risks caused by the decrease in sales volumes of these companies.
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