The global macroeconomic situation typical for the modern economy was largely shaped by the economic crisis of 2014-2015. Global negative processes have also affected Russian economy. Decrease in entrepreneurial activity and deterioration of persons' purchasing power are the main factors that predetermine the need to use innovative tools and modern technologies for enterprises of all industries, including the sphere of circulation. Since trade organizations are the final link in the distribution system, it seems important to use innovative approaches that ensure their stable functioning. The specificity of economic activity of trade structures stipulates that the majority of innovative solutions in the industry are based on the use of electronic environment tools and Internet technologies. Their range is diverse and allows the subjects of the industry to perform their tasks in modern conditions.
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