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Creation of client-oriented organizational structure of the hotel in the mid-price segment


Kovalchuk A.P., Ilyina E.L.
(about the authors)

Kovalchuk Andrey Pavlovich – (Plekhanov Russian University of Economics)

Ilyina Elena Lvovna – (Plekhanov Russian University of Economics)

Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 1 (January 2018)

JEL classification: L83, M14, M21

Keywords: corporate culture, customer-oriented hotel organizational structure, hotel business process model, improving the competitiveness of hotel companies, total quality management


Citation:
Kovalchuk A.P., Ilyina E.L. (2018). Creation of client-oriented organizational structure of the hotel in the mid-price segment. Russian Journal of Entrepreneurship, 19(1), 269-280. doi: 10.18334/rp.19.1.38744


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Abstract:

Today Russia pays great attention to the development of the hospitality industry. At the same time, they study the issues of improving the efficiency of management of domestic hotel enterprises. The authors analyze domestic and foreign experience in designing effective organizational structures for hotel management. It is obvious that in modern conditions, given the periodic changes in the hospitality market, Russian hotel companies especially need to increase their competitiveness based on the implementation of modern client-oriented approaches. To address these issues, the authors developed a model of the client-oriented organizational structure of the hotel in the mid-price segment.








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