Bytova Anastasiya Viktorovna – (University of Tyumen)
Skipin Dmitriy Leonidovich – (University of Tyumen)
Bystrova Aleksandra Nikolaevna – (University of Tyumen)
The article considers current methodological approaches to estimation of investment appeal of the enterprise. We identify their advantages and disadvantages and suggest the methodology for assessing investment attractiveness of the enterprise on the basis of financial status of the enterprise considering data from the accounting reports. The methodology involves assessment through two-level model of the investment attractiveness of the enterprise, according to which at first, we analyze financial indicators terms of liquidity, financial stability and profitability, and then we rank enterprises by the scores.
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