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Corporate social responsibility as a method of reducing production costs


Sysoeva T.L., Timokhina G.S., Minina T.B.
(about the authors)

Sysoeva Tatiana Leonidovna – (The Ural State University of Economics (USUE))

Timokhina Galina Sergeevna – (The Ural State University of Economics (USUE))

Minina Tatiana Borisovna – (The Ural State University of Economics (USUE))

Published in:
Russian Journal of Innovation Economics
– Volume 7, Number 4 (October-December 2017)

JEL classification: M10, M14, M16

Keywords: business responsibility, competitiveness, corporate social responsibility, CSR, Heineken, international business, international company


Citation:
Sysoeva T.L., Timokhina G.S., Minina T.B. (2017). Corporate social responsibility as a method of reducing production costs. Russian Journal of Innovation Economics, 7(4), 449-456. doi: 10.18334/vinec.7.4.38542


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Abstract:

In the article the authors show the features of corporate social responsibility at the present stage of economic development. The article considers the current approaches to the definition of corporate social responsibility, the practices applied in international business. We analyze the water and energy consumption indicators of Heineken Company. Corporate social responsibility allows us to inculcate the company's values in society through concrete actions in the broadest areas. At the same time the most widespread areas are ecology, education, health, sports, culture, and production. The obtained results provide an increase in knowledge in terms of understanding the essence of corporate social responsibility and its practical application in international management under current economic conditions. The authors show the economic efficiency of the introduction of corporate social responsibility programs.







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