Kireeva Natalya Sergeevna – (Plekhanov Russian University of Economics)
Slepenkova Elena Vasilevna – (Plekhanov Russian University of Economics)
Shipunova Tatiana Sergeevna – (Plekhanov Russian University of Economics)
Iskandaryan Roman Araratovich – (Plekhanov Russian University of Economics)
The study is relevant due to the problem of increasing competition in the global market of educational services. Universities are looking for the ways and means to improve their competitiveness. The purpose of the article is to identify the components of university's competitiveness on the basis of studies of foreign experience. We use such methods of research as expert analysis of competitiveness indicators in various ratings and studies, analysis of the content of websites of leading universities that show the high level of academic entrepreneurship. As a result of the study we identified the components of university competitiveness that include popular programs, graduates in demand, developed infrastructure and strategic vision of their development. We conclude that in order to maintain competiveness there is a strong need to develop and support the institution of academic entrepreneurship. The study is important because it identifies the areas, which you should focus on in order to make the university one of the leaders of higher education institutions.
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