bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Трансформации бизнес-моделей наукоемких компаний медицинского сектора на основе системы взаимоотношения со стейкхолдерами


Bogdanov A.M.,
(about the authors)

Bogdanov Aleksandr Mikhaylovich – (The Russian Presidential Academy of National Economy and Public Administration)

–

Published in:
Leadership and Management
– Volume 4, Number 4 (October-December 2017)

JEL classification: I11, I26, L65, O16, O32

Keywords: communication platform, competitiveness, educational center, SRM system (stakeholder relationship management system)


Citation:
Bogdanov A.M., (2017). Трансформации бизнес-моделей наукоемких компаний медицинского сектора на основе системы взаимоотношения со стейкхолдерами. Leadership and Management, 4(4), 189-196. doi: 10.18334/lim.4.4.38332


Share:

Abstract:

Modern companies engaged in knowledge-intensive production, along with the use of customer relationship management (CRM) systems, are actively implementing stakeholder relationship management system (SRM). We’ve revealed the main trends and problems of development and introduction of SRM principles into the activities of pharmaceutical companies. We’ve developed new educational and information project "Education Center" in order to improve the professionalism of medical community, which is one of the key stakeholders in health sector.







References:
Freeman R.E. (1984). Strategic Management: A Stakeholder Approach Boston: Harpercollins College Div.
aponenko A.L., Saveleva M.V. (2015). Innovatsionnye tekhnologii v menedzhmente [Innovative technologies in management]. Upravlencheskie nauki v sovremennom mire. 1 (1). 346-350. (in Russian).
Проще пареных реповKommersant. (in Russian). Retrieved from http://www.kommersant.ru/doc/2186453ommersant.