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Improvement of Commercial Bank Internet-Marketing Plan


Andrey Ivanov
(about the author)

Ivanov Andrey Vladimirovich – Cand. of Econ Sci., Associate Professor, Chair of Electronic Commerce, Povolzhskiy State University of Telecommunications and Information, Samara

Published in:
Creative Economy
– № 7 / July, 2012



Keywords: financial and nonfinancial factors, internet-marketing, marketing methods, planning, strategy, web-site


Citation:
Andrey Ivanov (2012). Improvement of Commercial Bank Internet-Marketing Plan. Creative Economy, 6(7), 126-132. — url: http://bgscience.ru/com/lib/877


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Abstract:

It is necessary to define factor groups for development of commercial bank internetmarketing plan, achievements of which target values will be the indicator of this plan successful execution. The developed method allows to develop strategic target charts and strategic values connected with them for planning of commercial bank internet-marketing.







References:
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