bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu
  • BIBLIO-GLOBUS
    • About
  • Journals
    • Russian Journal of Entrepreneurship
    • Creative Economy
    • Scholarly Communication Review
    • Russian Journal of Retail Management
    • Leadership and Management
    • Public-Private Partnership
    • Global Markets and Financial Engineering
    • Russian Journal of Housing Research
    • Food Policy and Security
    • Russian Journal of Labor Economics
    • Russian Journal of Innovation Economics
    • Journal of Economics, Entrepreneurship and Law
    • Russian Journal of Humanistic Psychology
  • BIBLIO-GLOBUS fiction

Switch to Russian:to Russian

Product mix planning - clarifying the conceptual and categorical apparatus


Kupriyanov Yu.V.
(about the author)

Kupriyanov Yuriy Valerevich – (Omsk State Pedagogical University)

Published in:
Russian Journal of Entrepreneurship
– Volume 18, Number 18 (September 2017)

JEL classification: D21, L23, L52

Keywords: nomenclature, planning, range, range planning


Citation:
Kupriyanov Yu.V. (2017). Product mix planning - clarifying the conceptual and categorical apparatus. Russian Journal of Entrepreneurship, 18(18), 2695-2704. doi: 10.18334/rp.18.18.38299


Share:

Abstract:

In this article, on the basis of generalization of various approaches to the content of concepts of "planning", "range", "product nomenclature", we suggest the updated definitions of planning and product mix planning.








References:
(1975). Bolshaya sovetskaya entsiklopediya. V 30 t. T. 19. Otomi-Plastyr [The Great Soviet Encyclopedia. In 30 vol. Vol 19. Otomie-Plaster] M.: Sov. entsiklopediya. (in Russian).
Akoff R. (1972). Planirovanie v bolshikh ekonomicheskikh sistemakh [Planning in large economies ] M.: Mir. (in Russian).
Daft Richard L. (2007). Menedzhment [Management] SPb.: Piter. (in Russian).
Dikson D.E.N. (1994). Sovershenstvuyte svoy biznes [Improve your business] M.: Finansy i statistika. (in Russian).
Dranko O.I. (2011). Varianty kriteriev optimizatsii assortimenta produktsii [Variants of criteria for product range optimization]. Upravlencheskiy uchet. (7). 25-35. (in Russian).
Khan Ditger (1997). PiK: Planirovanie i kontrol: kontseptsiya kontrollinga [PuK. Planung und Kontrolle] M.: Finansy i statistika. (in Russian).
King U., Kliland D. (1982). Strategicheskoe planirovanie i khozyaystvennaya politika [Strategic planning and economic policy] M.: Progress. (in Russian).
Korsun A.V., Grinev N.N. (2012). Planirovanie na predpriyatii: otechestvennyy i zarubezhnyy opyt [Planning at the enterprise: russian and foreign experience]. Problems of economy and management. (6(10)). 32-36. (in Russian).
Kotler F. (1992). Osnovy marketinga [Fundamentals of marketing ] Novosibirsk: «NAUKA». (in Russian).
Kovalevskiy A.M. (1973). Perspektivnoe planirovanie na promyshlennyh predpriyatiyakh i v proizvodstvennyh obedineniyakh [Prospective planning at industrial enterprises and in industrial associations] M.: Ekonomika. (in Russian).
Lamben Zh.Zh. (1996). Strategicheskiy marketing. Evropeyskaya perspektiva [Strategic marketing. European perspective] SPb.: Nauka. (in Russian).
Mikhaylov A.G. (2006). O nauchnom nasledii N. D. Kondrateva [On the scientific heritage of N.D. Kondratiev] Saint Petersburg: Izd-vo Sankt-Peterburgskogo universiteta. (in Russian).
Strumilin S.G., Krzhizhanovskiy G.M., Kondratev N.D., Bazarov V.A. (1989). K teorii planirovaniya/kakim byt planu [Theory of planning / what is the plan] L.: Lenizdat. (in Russian).
Uorner M., Vittsel M. (2005). Virtualnye organizatsii. Novye formy vedeniya biznesa v XXI veke [Virtual organizations. New forms of doing business in the 21st century] M.: Dobraya kniga. (in Russian).
Vasilev G.A. (1981). Assortiment i kachestvo tovarov [Range and quality of goods] Kiev: KTEI. (in Russian).
Законы, кодексы и нормативные акты Российской ФедерацииLegalacts. Retrieved September 13, 2017, from http://legalacts.ru/doc/gost-r-51303-99-gosudarstvennyi-standart-rossiiskoi-federatsii/

Tel : +7 495 649 6241

Fax : +7 800 3331538

E-mail : bgscience@idbg.ru

Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2

BIBLIO-GLOBUS Science

BIBLIO-GLOBUS Science - one of the leading science publishers in Russia.

Read More
Other sites
  • BIBLIO-GLOBUS fiction
  • BIBLIO-GLOBUS bookstore
  • National Science Publishing Association (NATSPA)
© 2016 BIBLIO-GLOBUS Science (BIBLIO-GLOBUS Publishing House). All Rights Reserved