Tsygankova V.N., Samuel DzhoyPublished in:
Russian Journal of Retail Management
– Volume 4, Number 2 (April-June 2017)

JEL classification: L81, O55

Keywords: Electronic commerce(E- commerce), Nigeria, the Internet


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Abstract:

The article considers the issues of e-commerce development in Nigeria. We analyze the parameters of electronic readiness, determining the state of the market of electronic goods and services. We identify the main problems and factors that have a negative impact on it. The research allows to speak about the high potential of e-commerce in Nigeria. In order to realize it the authors suggest a number of directions, including those connected with the increase of guarantees, the development of partner marketing, etc.

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