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Innovative Development of Confectionary Enterprises: Candies on a Way of Healthy Nutrition


Sergey Komolov
(about the author)

Komolov Sergey Andreevich – Postgraduate Student, Faculty of Economy and Management, Moscow State University of Food Productions

Published in:
Creative Economy
– № 6 / June, 2012



Keywords: confectionary products, healthy nutrition, innovative development, investment activity


Citation:
Sergey Komolov (2012). Innovative Development of Confectionary Enterprises: Candies on a Way of Healthy Nutrition. Creative Economy, 6(6), 70-73. — url: http://bgscience.ru/com/lib/869


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Abstract:

Article considers one of directions of confectionary enterprises innovative development connected with current trend of healthy and right nutrition and possible financial sources of investment activity that are necessary to use dynamically. This direction of innovation development allows enterprise to get additional competitive advantages and to occupy free niches on market outlets of confectionary products.







References:
1. VoylokovaT, Mtiulishvili P. Osobennosti potrebleniya shokolada v Rossii [Tekst] // Russian Food & Drinks Market Magazine, 2012, №2.
2. Khamel G., Prakhalad K.K. Konkuriruya za buduschee. Sozdanie rynkov zavtrashnego dnya [Tekst] / Per. s angl. — M.: ZAO «Olimp-Biznes», 2002.