In modern conditions and within the development of tourism, its sectors, forms, types and technologies, new tourist realities are emerging and spreading, and the industrial tourismone is one of them. The article is devoted to the analysis of the demand for industrial tourism services and the prospects for its development in the region from the point of view of enterprises. The article is based on the results of a questionnaire of leading enterprises in the Orenburg region. The questionnaire covers the following aspects: assessment of the level of awareness and interest in the development of industrial tourism; analysis of the experience of organizing industrial excursions; the availability of technical opportunities for reception of tourist groups and identification of groups of the target audience of consumers of industrial tourism services; expectations of enterprises from the organization of excursion tours; and identification of major barriers in the reception of tourists. As a result of the study, we drew conclusions about the structure of the industrial tourism market in the region; we identified the features of product formation and the features of formation of the system of attraction and communication with the consumer. On the basis of the obtained results, the author developed the main directions of the strategy for the development of industrial tourism in modern conditions.
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