Novoselytseva Ekaterina Gennadyevna – assistant professor at Department of management, Volgograd State University
Makarov Ivan Nikolaevich – Cand. of Econ. Sci., senior lecturer, Lipetsk State Technical University exelenzz@rambler.ru
The article examines the concept of personnel marketing as the basis for the development of personal strategies development for a public servant. Indicated the significance of management of strategy for personal growth management as a basis for the development of organizational strategy and growth of the intellectual capital of organizations (within the concept of personnel marketing).
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