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Capitals of the national minority of Southeast Asia: the change of flows in the conditions of the global economic crisis at the beginning of the XXI century


Totorova A.V.,
(about the authors)

Totorova Anna Viktorovna – (Saint Petersburg State University)

–

Published in:
Journal of International Economic Affairs
– Volume 7, Number 4 (October-December 2017)



Keywords: competition in regional markets of Chinese holdings of different countries, economic "soft power", Economic strategies of Chinese companies, economic strategy of New Zealand and Chinese capitals, economies of the ASEAN countries, new identities for economic strategies


Citation:
Totorova A.V., (2017). Capitals of the national minority of Southeast Asia: the change of flows in the conditions of the global economic crisis at the beginning of the XXI century. Journal of International Economic Affairs, 7(4), 395-400. doi: 10.18334/eo.7.4.38119


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Abstract:

The article analyses specific changes in flows of Chinese capitals in South-East Asia in the context of the global economic crisis of 2008. We give a list of reasons that made business circles of holdings review marketing strategies and start a new expansion in regions of unconventional presence in order to minimize damage and generate profits. We also present a forecast of perspective interaction between capitals of the companies and the states that apply a special kind of economic "soft power" for building stable partnerships in the conditions of globalization and regionalization at the beginning of the XXI century.








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