Totorova Anna Viktorovna – (Saint Petersburg State University)
The article analyses specific changes in flows of Chinese capitals in South-East Asia in the context of the global economic crisis of 2008. We give a list of reasons that made business circles of holdings review marketing strategies and start a new expansion in regions of unconventional presence in order to minimize damage and generate profits. We also present a forecast of perspective interaction between capitals of the companies and the states that apply a special kind of economic "soft power" for building stable partnerships in the conditions of globalization and regionalization at the beginning of the XXI century.
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