Nikulina Yu.N., Trusov S.V.Published in:
Russian Journal of Entrepreneurship
– Volume 18, Number 13 (July 2017)



Keywords: development, experience of regions, industrial excursion, industrial tourism, region, strategy


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Abstract:

Industrial tourism in the constituent entities of the Russian Federation has a significant potential for its development, that’s why the interest of government bodies and tourist agencies in its promotion is extremely necessary. The article is devoted to the study of current development aspects of industrial tourism in the regions of the Russian Federation. The authors analyze the information support system for the development process of industrial tourism at the level of the federal districts and regions of the Russian Federation for mentioning in the media about excursions to industrial enterprises held on a regular basis. We also analyze portals of regional ministries of tourism development regarding the availability of specific pages about industrial tourism. The article considers the experience of the regions of the Volga Federal District in organizing and conducting industrial excursions. The paper describes the main groups of the target audience of industrial tourism facilities. The authors has developed the main directions of the strategy for the development and promotion of industrial tourism in current conditions such as concentration on historically significant manufacturing enterprises; coverage of a larger number of target groups of industrial tourism consumers; creation of a special Internet portal dedicated to industrial tourism; coordination of work of regional authorities, chambers of commerce and industry of regions, tourist firms and industrial enterprises in organizing and conducting industrial excursions. The study was carried out with the financial assistance of the Department of Humanitarian and Social Sciences of the RFBR and the Government of the Orenburg region (project No. 17-12-56023 "Design of new approaches to the industrial tourism development in the region (by the example of the Orenburg region)").

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