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System for maintaining the sustainability of business systems on the market of Internet promotion


Uporov V.A.
(about the author)

Uporov Vitaliy Andreevich –

Published in:
Russian Journal of Entrepreneurship
– Volume 18, Number 11 (June 2017)



Keywords: advertising budget, customer acquisition channels, internet promotion, market of mobile enclosures, sustainable development


Citation:
Uporov V.A. (2017). System for maintaining the sustainability of business systems on the market of Internet promotion. Russian Journal of Entrepreneurship, 18(11), 1771-1776. doi: 10.18334/rp.18.11.37850


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Abstract:

The article assesses the expediency of use of the Internet promotion. We reveal the correlation between the customer acquisition channel and the opportunity for a sustainable development of an enterprise structure. We give recommendations on the amount of advertising budget and on the directions for its use for entrepreneurs on the market of mobile enclosures.







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