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Russian market of life insurance. How to instill the idea of life insurance in young generation


Ipateva I.A.
(about the author)

Ipateva Irina Adevna – (The Financial University under the Government of the Russian Federation)

Published in:
Journal of Economics, Entrepreneurship and Law
– Volume 7, Number 1 (January-March 2017)



Keywords: insurance bonuses, insurance market, insurance payments, investment policies, life insurance, millenials, young generation


Citation:
Ipateva I.A. (2017). Russian market of life insurance. How to instill the idea of life insurance in young generation. Journal of Economics, Entrepreneurship and Law, 7(1), 33-42. doi: 10.18334/epp.7.1.37824


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Abstract:

The modern insurance services market is actively developing. Life insurance is one of the fastest growing segments of the market but is still lagging behind. The author analyzes the means of its expansion by attracting a young generation - the millenials. We pay special attention to the assessment of development prospects of insurance products for millenials and definition of priority criteria that will allow to achieve the highest result in this area.








References:
Мировой опыт в страховании жизниРайфайзен Лайф. (in Russian). Retrieved October 31, 2016, from https://www.raiffeisen-life.ru/home/06_Blog/readblog.php?comp=20140110_Blog_RU.php
Прогноз развития страхового рынка в 2016 году: устойчивость под угрозойРейтинговое агентство RAEX («Эксперт РА»). (in Russian). Retrieved October 30, 2016, from http://www.raexpert.ru/researches/insurance/prognoz_2016/
Страхование жизни в России: локальный ростРейтинговое агентство RAEX («Эксперт РА»). (in Russian). Retrieved October 30, 2016, from http://www.raexpert.ru/researches/insurance/life_insurance_1p2016/
Юргенс И.Ю. Страховой рынок: итоги 2015, прогнозы, основные тенденцииСтрахование сегодня. (in Russian). Retrieved October 30, 2016, from http://www.insur-info.ru/analysis/1083/

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