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Choosing a competitive strategy for the development and functioning of the enterprise


Trifonov Yu.V., Shiryaeva Yu.S., Pertseva L.N.
(about the authors)

Trifonov Yuriy Vasilevich Yuriy Vasilevich – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))

Shiryaeva Yuliya Sergeevna Yuliya Sergeevna – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))

Pertseva Lyubov Nikolaevna Lyubov Nikolaevna – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))

Published in:
Creative Economy
– Volume 11, Number 4 (April 2017)



Keywords: selection scheme for competitive development strategies, set of indicators, which determine the level of competitiveness of enterprises


Citation:
Trifonov Yu.V., Shiryaeva Yu.S., Pertseva L.N. (2017). Choosing a competitive strategy for the development and functioning of the enterprise. Creative Economy, 11(4), 457-466. doi: 10.18334/ce.11.4.37728


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Abstract:

The article considers approaches, allowing to assign the enterprise to one of the classes of enterprises’ states in the competitiveness area. We group the factors affecting the competitiveness of enterprise. We propose a scheme for choosing competitive strategies for the development and functioning of enterprises depending on the specific state of the enterprise and its positioning in a market environment.







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