Nazaeva M.I.Published in:
Russian Journal of Entrepreneurship
– Volume 18, Number 6 (March 2017)



Keywords: branding for a tourist territory, system tourism product, system tourist attractors


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Abstract:

Development management of the region, which is based on the formation and promotion of a system tourist product, involves catering for the real needs of potential tourists and recreators. The objective function of management of the system tourist product lies in creation of system tourist attractors and their combination. That increases attraction of the region for potential tourists, increases business activity in the region, ensures attraction of recreational and tourist resources of the region, and also preserves opportunities for their replenishment. The solution of these issues is possible through the formation of a promotion system of the region.

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