Gorbulina D.V., Rozhkov I.V.Published in:
Russian Journal of Retail Management
– Volume 3, Number 4 (October-December 2016)

JEL classification: L21, L81, O31

Keywords: Bluetooth is a beacon, iBeacon, innovative technologies, mobile application, trade


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Abstract:

The article considers the innovative "iBeacon" technology, which allows simplifying communication process between company and consumer at points of sale. We examine principle of its work and describe the main advantages of its use in trade. Using examples of Russian and foreign practices we determine the level of development of technology at the present stage. We describe perspectives for the development of technology in the near future in order to determine the level of demand for "iBeacon" on the market of effective innovative solutions for trade.

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