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Evaluation Methods of Communicative Resources Role in Service Companies Business


Lyudmila Evdokimova
(about the author)

Evdokimova Lyudmila Olegovna – Cand. of Tech. Sci., Associate Professor, Professor of Chair of Entrepreneurship Management, Saint-Petersburg State University of Service and Economics

Published in:
Creative Economy
– № 4 / April, 2012



Keywords: communicative resources, competitive advantages, methods, service area


Citation:
Lyudmila Evdokimova (2012). Evaluation Methods of Communicative Resources Role in Service Companies Business. Creative Economy, 6(4), 17-22. — url: http://bgscience.ru/com/lib/819


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Abstract:

Article considers the methods of evaluation of communicative resources role in provision of competitive advantages of service companies. The particularities of communicative resources are projected. The directions of new level forming of service companies communicative relations in entrepreneurship area.







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