Lokteva E.Yu.Published in:
Russian Journal of Entrepreneurship
– Volume 18, Number 5 (March 2017)

JEL classification: L21, M10, O20

Keywords: analysis of competitive environment, competitive environment, competitiveness, competitiveness of telecommunications company, ensuring competitiveness, improving competitiveness, market analysis, strategy of choice, telecommunications market


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Abstract:

The article proves the urgency of improving the competitiveness of the organization in a saturated market. Assessment of company’s competitiveness in service sector requires the development of methods of carrying out the assessment, and is essential direction of research from a practical point of view. We examined a flowchart to improve the company’s competitiveness management mechanism, allowing us to obtain a systemic effect in company's competitiveness management. We show a possible strategy to choose the most effective measures to improve the company’s competitiveness on the basis of the calculation of author’s indicator "cost per competitiveness point". The strategy is a part of a decision support system in the enterprise in strategic management.

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