The urgency of the topic is due to both the increased attention to the issues of corporate social responsibility and the requirements that are being put forward in this field in connection with the spread of new technologies. The rise of the interest to the topic is usually associated with the publication of monographs by H. Bowen. Later it was developed in works of A.B. Carroll and A.K. Bachholtz, J. Moon, D. Vogel, and others. The ambiguity of the concept of corporate social responsibility provokes numerous disputes regarding both the interpretation of the term and the most important tasks of business in this area. In the article the author considers how the modern institutional environment, which is formed under conditions of the new economy, affects the implementation of these tasks. As methods we use approaches of institutional economic theory and evolutionary economics. The new economy, in which the innovative changes lead to a fundamental modification of the behavior of economic actors, puts forward new demands on the activities of a man and a firm. We see the growth in number of workers in the information sphere, the increase in requirements to the level of education of employees, and the increase in information opportunities of top management. In such conditions, many CSR tasks can be implemented by firm more efficiently and in totally new forms, such as improvement of the internal control system, increase in degree of activity transparency, promotion the development of common standards using the Internet, and as the result the information tasks are solved more successfully. The rapid implementation of new technologies into the economic life has a tremendous impact on the company's activities in such a significant area as CSR. Though it is difficult to quantify and assess the influence unambiguously, but we can certainly state that in the future it will grow stronger.
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