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From the ambitions to the strategy


Aleksandr Kovalev, Oksana Kozlova
(about the authors)

Kovalev Aleksandr Ivanovich – Doct. of Econ. Dci., Professor, Head of the Department of marketing and advertising

Kozlova Oksana Aleksandrovna – Cand. of Econ. Dci., assistant professor at the department of marketing and advertising

Published in:
Creative Economy
– № 5 / May, 2009



Keywords: change, information, innovation, interactivity, intuition, strategic management, strategy


Citation:
Aleksandr Kovalev, Oksana Kozlova (2009). From the ambitions to the strategy. Creative Economy, 3(5), 114-118. — url: http://bgscience.ru/com/lib/81


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Abstract:

The ongoing processes of change in the approach to strategic management are reflected as in the theoretical aspects of the problem, and clearly manifested in the practice of companies in a rapidly changing external environment. In this article we propose to revise the management approach to the formation of corporate strategies and their further coordination through a set of «5 I»: information, innovation, intuition, change, interactivity.







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