Dokukina A.A.Published in:
Russian Journal of Entrepreneurship
– Volume 18, Number 3 (February 2017)



Keywords: crisis, economic cycles, leadership, management of organization, strategy


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Abstract:

The paper deals with the aspects of leadership strategy and specifics of its realization by the company operating under the circumstances of economic crises as a part of economic cycle. Along with the severe competition and increasing uncertainty changes in the business environment are connected with the company’s perspective to occupy a market niche which is released by competitors. The case presents the experience of leadership strategy implementation that provides the organization with high potential for business growth in critical conditions.

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