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Intellectual capital factors in enhancing competitiveness of retail network


Salikhova Ya.Yu., Zhivkovich E.A., Arenkov I.A.
(about the authors)

Salikhova Yana Yurevna – (The St. Petersburg State University of Economics)

Zhivkovich Elena Aleksandrovna –

Arenkov Igor Anatolevich – (The St. Petersburg State University of Economics)

Published in:
Russian Journal of Entrepreneurship
– Volume 18, Number 1 (January 2017)



Keywords: competitiveness, intellectual capital, retail company


Citation:
Salikhova Ya.Yu., Zhivkovich E.A., Arenkov I.A. (2017). Intellectual capital factors in enhancing competitiveness of retail network. Russian Journal of Entrepreneurship, 18(1), 41-56. doi: 10.18334/rp.18.1.37211


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Abstract:

The article is devoted to studying the role of intellectual capital in enhancing the competitiveness of retail companies on the example of Lenta Ltd . The aim of the work was to identify the competitiveness factors related to intellectual capital and their assessment by customers. The most important factors included the following: training program for sales personnel, category management and supplier relationships. The findings are based on the results of in-depth interviews and empirical research whose data were analyzed by descriptive statistics, cluster analysis and analysis of variance.








References:
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