Salikhova Yana Yurevna – (The St. Petersburg State University of Economics)
Zhivkovich Elena Aleksandrovna –
Arenkov Igor Anatolevich – (The St. Petersburg State University of Economics)
The article is devoted to studying the role of intellectual capital in enhancing the competitiveness of retail companies on the example of Lenta Ltd . The aim of the work was to identify the competitiveness factors related to intellectual capital and their assessment by customers. The most important factors included the following: training program for sales personnel, category management and supplier relationships. The findings are based on the results of in-depth interviews and empirical research whose data were analyzed by descriptive statistics, cluster analysis and analysis of variance.
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