Ilya M. ZavilovPublished in:
Russian Journal of Entrepreneurship
– Volume 17, Number 24 (December 2016)

JEL classification: E22, L21, O21

Keywords: behavior of the investors, investment expectations, key performance indices, strategy, system of balanced indices


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Abstract:

The author discusses the peculiarities of the process of strategy formation by AO “United Engine Corporation” (UEC). The instrument proposed for optimization of the strategic management of UEC is the introduction of a system of balanced indices based on partial refusal to create strategic targets on the basis of the retrospective analysis of historical data in favor of management on the basis of the investment expectations.

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