Irina V. Mishurova, Maria E. VolovikPublished in:
Russian Journal of Entrepreneurship
– Volume 17, Number 22 (November 2016)

JEL classification: R11, Z32, Z33

Keywords: a PEST-analysis, assessment of the external factors impact, economic factors, macro-environment, political factors, sociocultural factors, technological factors


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Abstract:

The PEST-analysis of the effect of environmental factors on the activities of enterprises in the hospitality industry is provided in the article; it is based on a survey of managers of Rostov region organizations. As a result, we have identified the most important factors influencing the macro-environment, as well as provided recommendations to improve the interaction of these factors and their effect on the activities of enterprise structures of the hospitality industry.

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