Milova Natalyya Sergeevna – Applicant, Chair of Hotel and Travel Industry, Faculty of Sport Industry Higher School, Plekhanov Russian University of Economics
Layko Mikhail Yuryevich – Dr. of Econ. Sci., Professor, Plekhanov Russian University of Economics
Efimychev Andrey Yuryevich – Cand. of Econ. Sci., Associate Professor, Lobachevsky State University of Nizhniy Novgorod
Shipilov Aleksandr Gennadyevich – Postgraduate Student, Lobachevsky State University of Nizhniy Novgorod
Article considers specifics of lodging establishment brand promotion. Brand functions are specified. The necessity to establish long-term relations with clients is avoided by means of different marketing tools which are important to use personally not only for segment of lodging establishment target population, but also for every guest.
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