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Factors that determine development of innovations in form of new banking products


Tatiana N. Fliginskikh, Tatiana Yu. Tarasova
(about the authors)

Fliginskikh Tatiana N. – Doctor of Science, Economics, Associate Professor; Professor, Chair of Finance, Investments and Innovations (Belgorod National Research University )

Tarasova Tatiana Yu. – Postgraduate, Chair of Finance, Investments and Innovations; Senior Personal Manager, VTB24 Bank (Belgorod National Research University )

Published in:
Creative Economy
– Volume 10, Number 10 (October 2016)

JEL classification: G21, L21, O22, O30

Keywords: banking innovations, banks, impact factors, new banking products


Citation:
Tatiana N. Fliginskikh, Tatiana Yu. Tarasova (2016). Factors that determine development of innovations in form of new banking products. Creative Economy, 10(10), 1157–1168. doi: 10.18334/ce.10.10.36906


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Abstract:

The article discusses actual issues of the new banking product development. As a result of comparison and generalization of various opinions of economist researchers the main factors that have the effect on emergence and distribution of this kind of banking innovations are determined. Reasons that restrain introduction of new banking products in Russia are analyzed. Upon materials of the study made, the authors suggest their own list of factors that banks ought to take into account as early as at the stage of new banking product development to further predict the final result of the innovative activity.







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