Shurchkova Yuliya Vladimirovna – Cand. of Econ. Sci., Assistant Professor, Chair of Global Economy and Foreign Economic Activity, Voronezh State University
Efimychev Yuriy Ivanovich – Dr. of Econ. Sci., Professor, Lobachevsky State University of Nizhniy Novgorod
Efimychev Andrey Yuryevich – Cand. of Econ. Sci., Associate Professor, Lobachevsky State University of Nizhniy Novgorod
Shipilov Aleksandr Gennadyevich – Postgraduate Student, Lobachevsky State University of Nizhniy Novgorod
Article considers the essence of intellectual leadership strategy under implementation of system of integrative marketing communications in Internet. Basic principles of this system are information richness, simplicity of navigation, and creation of additive possibilities to consumers with implementation of state-of-art technology on company’s web-site.
Tel : +7 495 649 6241
Fax : +7 800 3331538
E-mail : bgscience@idbg.ru
Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2
BIBLIO-GLOBUS Science - one of the leading science publishers in Russia.
Read More