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Strategy of Intellectual Leadership under Implementation of Marketing Communications in Internet


Yuliya Shurchkova, Yuriy Efimychev, Andrey Efimychev, Aleksandr Shipilov
(about the authors)

Shurchkova Yuliya Vladimirovna – Cand. of Econ. Sci., Assistant Professor, Chair of Global Economy and Foreign Economic Activity, Voronezh State University

Efimychev Yuriy Ivanovich – Dr. of Econ. Sci., Professor, Lobachevsky State University of Nizhniy Novgorod

Efimychev Andrey Yuryevich – Cand. of Econ. Sci., Associate Professor, Lobachevsky State University of Nizhniy Novgorod

Shipilov Aleksandr Gennadyevich – Postgraduate Student, Lobachevsky State University of Nizhniy Novgorod

Published in:
Creative Economy
– № 11 / November, 2011



Keywords: consumers, information richness, marketing communications in Internet, navigation, thought leadership strategy, web-site


Citation:
Yuliya Shurchkova, Yuriy Efimychev, Andrey Efimychev, Aleksandr Shipilov (2011). Strategy of Intellectual Leadership under Implementation of Marketing Communications in Internet. Creative Economy, 5(11), 94-99. — url: http://bgscience.ru/com/lib/746


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Abstract:

Article considers the essence of intellectual leadership strategy under implementation of system of integrative marketing communications in Internet. Basic principles of this system are information richness, simplicity of navigation, and creation of additive possibilities to consumers with implementation of state-of-art technology on company’s web-site.







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