The paper considers the modern trend in the development of e-commerce, is an analysis of the state of affairs in the world and in Russia and revealed the distinctive features of e-commerce in different countries. The analysis of existing research in the field of e-commerce in the electronic components market. The features of the activities of companies specializing in the wholesale trade of industrial electric and electronic equipment. Spend productive capacity analysis, the main indicators of financial and economic activity of the company. Identify ways to improve performance. The recommendations for the creation of an online store.
Highlights:
► at the present stage of social development processes of information and globalization occur
► United States and China on the basis of 2013 occupied the leading position in trade volumes. Experts predict that after 2016 it will approach to countries such as Brazil, Argentina, Russia, Italy, Mexico
► in the UK and other developed countries, the most important component of online trading strategies is a model of «click and collect», according to which customers prefer to pick up the goods in specialized centers of issue
► in Russia ... the annual sales growth of over 20%, some online retailers increase their turnover in two or three times
► soon the bulk of market growth will be concentrated in the regions, although to date the development of e-commerce is higher in the cities of federal significance Moscow and St. Petersburg
► companies involved in the trade and brokering in the market of electronic components expert conclusions should be considered when developing a long-term development strategy and financial planning
► on the development of e-commerce activity will boost sales, enhance the company's competitiveness, improve customer service and increase motivation to acquire goods and services over the formation of the visual image
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