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Choice of priorities for implementation of the company’s innovative activity


Zufar Kh. Khusainov
(about the author)

Khusainov Zufar Kh. – Senior Lecturer, Chair of Economics and Company Management (Kazan National Research Technical University named after A.N. Tupolev)

Published in:
Russian Journal of Entrepreneurship
– Volume 17, Number 19 (October 2016)

JEL classification: L21, O21, O30

Keywords: innovations, interaction, product, service, technology


Citation:
Zufar Kh. Khusainov (2016). Choice of priorities for implementation of the company’s innovative activity. Russian Journal of Entrepreneurship, 17(19), 2507–2516. doi: 10.18334/rp.17.19.36593


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Abstract:

The article shows the change in the role of the elements of the chain “product-technology-service” in the innovative activity of companies, determines models of links between elements, proves the role of the service as the managing element under modern condition, detects factors that have the effect on the level of the service. The article is aimed to development directors of companies, experts in the area of the innovative activity and business, marketing specialists and economists.







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