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Corporate citizenship: the modern business operational method


Maria V. Kivarina
(about the author)

Kivarina Maria V. – Doctor of Science, Economics, Associate Professor, Professor of the Chair of Economic Theory (Yaroslav-the-Wise Novgorod State University, Institute of Economics and Management)

Published in:
Russian Journal of Entrepreneurship
– Volume 17, Number 19 (October 2016)

JEL classification: L10, L21, M14

Keywords: business, corporate citizenship, corporate social responsibility, interaction, power, society, stakeholders


Citation:
Maria V. Kivarina (2016). Corporate citizenship: the modern business operational method. Russian Journal of Entrepreneurship, 17(19), 2485–2494. doi: 10.18334/rp.17.19.36582


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Abstract:

The article gives the author's approach to the essential understanding of corporate citizenship and points out its fundamental principles. Specific features of the Russian model of corporate citizenship are discloses and it is proven that it is in the beginning stage of its development. The article is prepared on the basis of individual results of the fundamental state budgetary research (reg. no.2014/136) held in the Yaroslav-the-Wise Novgorod State University and assigned by the Ministry of Education and Science of the RF.







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