Grebenkin Anatoliy V. – Doctor of Science, Economics, Professor (Ural Federal University, Ekaterinburg)
Safonova Anna S. – Postgraduate (The Institute of Economics of Ural Branch of Russian Academy of Sciences, Ekaterinburg)
A new complex approach to management of entrepreneurial risks have been proposed. The authors have selected optimal qualitative and quantitative methods of measuring the entrepreneurial risks with use of algorithms of fuzzy logic and probability theory. Theoretical and methodological grounds of the essence and nature of entrepreneurial risk have been discussed, as well as the means of identification, diagnostication and measuring of these risks.
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