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The efficiency assessment of territorial improvements in marketing conception of the strategic planning of the municipal entities’ sustainable development


Dmitry V. Klimov
(about the author)

Klimov Dmitry V. – Candidate of Science, Economics, Associate Professor of the Chair of Marketing and Logistics, Financial University under the Government of the Russian Federation, Moscow; Deputy Director General in charge of Manufacturing (R&D Institute of Urban Development, Moscow)

Published in:
Russian Journal of Entrepreneurship
– Volume 17, Number 16 (August 2016)

JEL classification: H70, O20, R10

Keywords: investments, strategic development, sustainable development, territorial marketing, territorial planning


Citation:
Dmitry V. Klimov (2016). The efficiency assessment of territorial improvements in marketing conception of the strategic planning of the municipal entities’ sustainable development. Russian Journal of Entrepreneurship, 17(16), 2025–2034. doi: 10.18334/rp.17.16.36468


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Abstract:

The use of the marketing conception of the strategic planning of the municipal entities’ sustainable development is necessary on all levels of public authorities and municipal self-government. This is related to the existing imbalance in spatial distribution of the economic activities along Russian territory. Every year this imbalance grows, creating a threat to the country’s economic safety and, eventually, to its territorial integrity. Territorial heterogeneity of the economic activities in Russia can bring Russia into the group of countries lacking actual control of their territories and spending much more economic, managerial and human resources than other countries in order to retain this control.







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