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The alternatives of management strategy changes based on the operational evaluation of the crisis state of Kazakhstan business


Elena S. Petrenko, Zakir Z. Bekturganov, Oleg I. Metsik
(about the authors)

Petrenko Elena S. – Doctor of Science, Economics, the Chair of Marketing Communications, Deputy Head of International Cooperation Management of Institute of Economics, Trade and Technology (South Ural State University, Chelyabinsk)

Bekturganov Zakir Z. – Doctoral Student of the Program “Doctor of Business Administration” of Higher School of Corporate Management, The Russian Presidential Academy of National Economy and Public Administration under the President of the Russian Federation; Pro-Rector for the Organization and Economic Work (Karaganda State Medical University, The Republic of Kazakhstan)

Metsik Oleg I. – Postgraduate, Institute of Economics (The Ural Branch of Russian Academy of Sciences, Ekaterinburg)

Published in:
Russian Journal of Entrepreneurship
– Volume 17, Number 15 (August 2016)

JEL classification: L21, L26, O21

Keywords: crisis, entrepreneurship, management strategies, polling


Citation:
Elena S. Petrenko, Zakir Z. Bekturganov, Oleg I. Metsik (2016). The alternatives of management strategy changes based on the operational evaluation of the crisis state of Kazakhstan business. Russian Journal of Entrepreneurship, 17(15), 1783–1794. doi: 10.18334/rp.17.15.36218


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Abstract:

Polling of Kazakhstan businessmen enables to assess the influence on the real business. They believe that subjective causes prevail. The latter can be overcome through use of strategies of possibilities. Underestimation of the objective macroeconomic character of the world crisis, mistrust towards the state and overestimation of own capabilities lead to unreasonably wide use of cost-intensive management strategies. The authors suggest that the domestic entrepreneurs should consider possible alternatives to change management strategies based on the operational evaluation.







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