Suleymanov Almaz Mirzayanovich – Postgraduate Student, Institute of Economics and Finance, Kazan (Volga Region) Federal University
Tsareva Viktoriya Mikhaylovna – Postgraduate Student, Ulyanovsk State Technical University
Shiryaeva Yuliya Sergeevna – Cand. of Econ. Sci., Senior Lecturer, Lobachevsky State University, Nizhni Novgorod
Article represents current tendencies of pharmacy product market development. Positive and negative developments are recognized. Directions for perfection of activity under socially important product market development are defined.
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