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Territorial branding efficiency assessment


Galina Nikiforova, Violetta Kisaeva, Yuliya Shiryaeva
(about the authors)

Nikiforova Galina Yuryevna – Postgraduate, Chair of Economic Theory, North-West State Correspondence Technical University

Kisaeva Violetta Vladislavovna – Senior Methodologist, Chair of Economics and Social Sphere Management, Saint Petersburg State University of Economics and Finance

Shiryaeva Yuliya Sergeevna – Cand. of Econ. Sci., Senior Lecturer, Lobachevsky State University, Nizhni Novgorod

Published in:
Creative Economy
– № 10 / October, 2011



Keywords: economic efficiency, territorial branding, territorial branding assessment, territorial marketing, tourism


Citation:
Galina Nikiforova, Violetta Kisaeva, Yuliya Shiryaeva (2011). Territorial branding efficiency assessment. Creative Economy, 5(10), 109-116. — url: http://bgscience.ru/com/lib/707


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Abstract:

The paper bases necessity of territorial branding and gives indices for assessment of its efficiency. The author opens the essence of territorial branding, shows interconnection between aims of territory development and aims of branding. The article gives characteristics of cost-bases approach to territorial branding value assessment.







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