It is shown that almost any agreement is impossible without trust relationships. The necessary atmosphere of trust serving "breeding ground" for the emergence of the idea and its implementation in a particular economic product. Trust becomes a category that companies must take into account in the development of strategic plans. Human contact with the environment and the world of objects is determined by the protective bioenergetic processes of the organism. The reaction to different external action is the generation of a man of his creative energy that we refer to the main source of economic and social change in society.
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