Andrey A. ZaytsevPublished in:
Russian Journal of Innovation Economics
– Volume 3, Number 2 (2013)



Keywords: competitive strategy, focus strategy, high-tech enterprise, innovation management, lean production, management fads, production costs reduction strategy, subsidiary, transnational concern


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Abstract:

The article presents the algorithm of transition of a transnational concern’s subsidiary to modern management fads under the conditions of limited resources and strong competition. The case study of Veverská Bítýška, a subsidiary of the company Hartmann – Rico, a.s. which consists of three enterprises in the Czech Republic, illustrates the use of the aggregate method of decomposition of a high-tech enterprise’s organizational structure. The structure of a focus strategy development is presented. Based on the functional decomposition method and the results of the conducted diagnosis, the author proposes the development structure of a strategy for production costs reduction by means of lean production.

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