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Commodity-oriented strategy of effective innovation in the industrial enterprises activities


Maksim Ter-Arakelyan, Igory Sklyarov
(about the authors)

Ter-Arakelyan Maksim Gevorkovich – Post-graduate student, Department of economics, finance and management, Penza State University

Sklyarov Igory Yuryevich – Dr. of Econ. Sci., assistant professor of financial management and banking Stavropol State Agrarian University

Published in:
Creative Economy
– № 6 / June, 2009



Keywords: innovation, management, strategy


Citation:
Maksim Ter-Arakelyan, Igory Sklyarov (2009). Commodity-oriented strategy of effective innovation in the industrial enterprises activities. Creative Economy, 3(6), 26-34. — url: http://bgscience.ru/com/lib/70


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Abstract:

Researched the management strategy based on core competencies. Given the overview of the strategy «Successful innovation» as a method to achieve an enterprise copy protection.







References:
1. Konkuriruya za buduschee / G. Khamel, K. Prakhalad. – Izd-vo «Olimp-Biznes», 2002.
2. Sozdanie klyuchevyh kompetentsiy i ikh ispolzovanie / K. Prakhalad, L. Faey, R. Rendell. – Izd-vo «Alpins Pablisher», 2002.
3. Chego khotyat pokupateli / Entoni V. Ulvik. – Izd-vo «Maksimum», 2007.