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Innovative approach to research of quality within the system of paid services on the market of medical services


Yury V. Gunyakov, Maria F. Vorotyntseva
(about the authors)

Gunyakov Yury V. – Doctor of Science, Economics, Professor, Chair of Commerce and Marketing, Institute of Commerce and Economics (Siberian Federal University, Krasnoyarsk )

Vorotyntseva Maria F. – Postgraduate, Chair of Commerce and Marketing, Institute of Commerce and Marketing (Siberian Federal University, Krasnoyarsk)

Published in:
Russian Journal of Entrepreneurship
– Volume 17, Number 11 (June 2016)

JEL classification: C13, I11, L84, O30

Keywords: commercial activity, functional model, market, medical service, quality, service sale, service system


Citation:
Yury V. Gunyakov, Maria F. Vorotyntseva (2016). Innovative approach to research of quality within the system of paid services on the market of medical services. Russian Journal of Entrepreneurship, 17(11), 1343–1350. doi: 10.18334/rp.17.11.35338


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Abstract:

The article reviews approaches to research of the service quality under conditions of private clinics in different market segments and it represents the authors' own methodology for quality assessment. The innovative approach will be interesting to study by practical businesspeople and marketing experts.







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