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Prognostication of company’s external environment change for determination of the its development strategy


Olyga Bodrikova, Nina Ilyicheva, Yuliya Shiryaeva
(about the authors)

Bodrikova Olyga Alekseevna – Cand.of Econ. Sci., Senior Lecturer, Economic Faculty, Lobachevsky State University of Nizhni Novgorod

Ilyicheva Nina Mikhaylovna – Cand.of Econ. Sci., Associate Professor, Economic Faculty, Lobachevsky State University of Nizhni Novgorod

Shiryaeva Yuliya Sergeevna – Cand. of Econ. Sci., Senior Lecturer, Lobachevsky State University, Nizhni Novgorod

Published in:
Creative Economy
– № 10 / October, 2011



Keywords: companys development strategy, expert method, external environment, factors of external environment, prognostic assessments, prognostication


Citation:
Olyga Bodrikova, Nina Ilyicheva, Yuliya Shiryaeva (2011). Prognostication of company’s external environment change for determination of the its development strategy. Creative Economy, 5(10), 15-20. — url: http://bgscience.ru/com/lib/694


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Abstract:

External environment, in which all companies are functioning, is extremely unstable and is characterized by high level of uncertainty. In such case only high quality prognosis may give information and define probabilistic condition of the object in future. The author offers methods of assessment of company’s external environment for determination of its development strategy.







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