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Marketing Instruments for provision of institute services quality


Marina Gladkova, Oksana Fendich, Vladimir Sinov
(about the authors)

Gladkova Marina Vladimirovna – Applicant, Faculty of Administration, Syktyvkar State University

Fendich Oksana Sergeevna – Cand. of Soc. Sci., Associate Professor, Chair of Economy of Product Markets, Tyumen State Oil and Gas University

Sinov Vladimir Vasilyevich – Cand. of Econ. Sci., Professor, Saint Petersburg State University of Economics and Finance “New Literacy” of XXI century

Published in:
Creative Economy
– № 9 / September, 2011



Keywords: consumers anticipation, marketing strategies of institutes quality servicesprovision, quality of institutes services, quality of services perceived by consumers, strategies of institute positioning


Citation:
Marina Gladkova, Oksana Fendich, Vladimir Sinov (2011). Marketing Instruments for provision of institute services quality. Creative Economy, 5(9), 53-57. — url: http://bgscience.ru/com/lib/677


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Abstract:

The paper considers the role of marketing instruments in provision of higher professional education institute quality services. The author specifies the category of “quality” in respect to institute’s activity. He offers typology of marketing positioning strategies, which provide for satisfaction of consumers by the quality of services of institute of higher education.







References:
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