Gladkova Marina Vladimirovna – Applicant, Faculty of Administration, Syktyvkar State University
Fendich Oksana Sergeevna – Cand. of Soc. Sci., Associate Professor, Chair of Economy of Product Markets, Tyumen State Oil and Gas University
Sinov Vladimir Vasilyevich – Cand. of Econ. Sci., Professor, Saint Petersburg State University of Economics and Finance “New Literacy” of XXI century
The paper considers the role of marketing instruments in provision of higher professional education institute quality services. The author specifies the category of “quality” in respect to institute’s activity. He offers typology of marketing positioning strategies, which provide for satisfaction of consumers by the quality of services of institute of higher education.
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