bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Competitive position assessment as an element of a company’s strategy development


Elena Rakhmatullina, Elena Dobrosedova
(about the authors)

Rakhmatullina Elena S. – Candidate of Science, Economics, Associate Professor of the Chair of Economics and Entrepreneurship in Construction (Kazan State University of Architecture and Civil Engineering)

Dobrosedova Elena A. – Candidate of Science, Economics, Associate Professor of the Chair of Municipal Management (Kazan State University of Architecture and Civil Engineering)

Published in:
Russian Journal of Entrepreneurship
– Volume 17, Number 5 (March, 2016)



Keywords: competitive positions, competitiveness, oil industry, strategic analysis, strategy


Citation:
Elena Rakhmatullina, Elena Dobrosedova (2016). Competitive position assessment as an element of a company’s strategy development. Russian Journal of Entrepreneurship, 17(5), 621–630. doi: 10.18334/rp.17.5.34988


Share:

Abstract:

A stable competitive position of an enterprise is the keystone of its success. When developing a strategy, it is necessary to estimate prospective competitors and the enterprise’s place in the industry. Porter’s model can be used to define the impact of driving forces on the enterprise. To identify the main competitors, it is advisable to use the ABC analysis and competitive triangle. These strategic analysis tools can serve as a basis to define an enterprise’s competitive positions for further design of its development strategy.







References:
1. Rakhmatullina E.S., Shagiakhmetova E.I. Konkurentnyy analiz stroitelnoy otrasli Respubliki Tatarstan // Diskussiya. – 2014. – № 10. – S. 67-71.
2. Rakhmatullina E.S., Valiullina D.I. Strategicheskoe razvitie predpriyatiy truboprovodnogo transporta nefteproduktov Rossii // APRIORI. Ceriya: Estestvennye i tekhnicheskie nauki. – 2015. – № 2. – S. 26.
3. Mukharramova E.R. Organizatsiya antikrizisnogo upravleniya na stroitelnyh predpriyatiyakh // Vestnik INZhEKONa. Seriya: Ekonomika. – 2010. – № 7-42. – S. 157-163.
4. Rakhmatullina E.S. Reshenie zadach upravleniya stroitelnym predpriyatiem posredstvom nestandartnyh innovatsionnyh shagov // Upravlenie ekonomicheskimi sistemami: elektronnyy nauchnyy zhurnal. – 2010. – № 24. – S. 496-499.
5. Romanova A.I. Konkurentosposobnosty predpriyatiya: metody otsenki, strategii povysheniya // Sovremennaya konkurentsiya. – 2007. – № 5. – S. 78-84.
6. Chetyrkina N.Yu. Sistema upravleniya konkurentosposobnostyyu: urovni, parametry i konkurentnye preimuschestva // Kreativnaya ekonomika. – 2012. – № 3. – S. 15-20.
7. Belyh V.I., Schegoleva O.V. Konkurentnye preimuschestva khozyaystvuyuschego subyekta // Rossiyskoe predprinimatelstvo. – 2009. – № 1-2. – S. 50-54.
8. Demenyuk V.N. Formirovanie strategicheskogo preimuschestva korporatsiy // Rossiyskoe predprinimatelstvo. – 2004. – № 11. – S. 19-24.
9. Romanova A.I, Ibragimova A.R., Khatypov A.M. Razrabotka pokazateley otsenki i kriteriev vnutrennikh i vneshnikh faktorov konkurentnyh preimuschestv // Izvestiya vysshikh uchebnyh zavedeniy. Stroitelstvo. – 2007. – № 6. – S. 60-68.
10. Zagidullina G.M., Shagiakhmetova E.I. Pozitsionirovanie predpriyatiy na rynke stroitelnyh uslug Respubliki Tatarstan s ispolzovaniem kriterialnoy matritsy // Izvestiya Kazanskogo gosudarstvennogo arkhitekturno-stroitelnogo universiteta. – 2015. – № 3. – S. 209-214.